Becoming a Google trusted photographer is a great way to bring in more traffic to your website and create more clients, and increase your photographer salary. If you own a brick and mortar business, having a Google trusted photographer can gain you more foot traffic.
You’d be surprised to hear that nearly half of people searching for businesses take a look at virtual tours and photos of the interior and exterior of the shop.
Becoming a Google trusted photographer can be confusing and stressful for many people. To make it as easy as possible for you, we’ve broken down how exactly you can become a Google trusted photographer in a few easy steps. Let’s take a look!
4 Tips on How to Get Google’s Trusted Stamp of Approval
For starters, you will need to download the Google Street View App. This will allow you to earn a Google Street View badge. To get this badge you will need to take and publish at least 50 360 degree photos using their app. Depending on where you live and your lifestyle, you could get this all done in one day or it could take a couple of weeks. There are some things to keep in mind when taking these 360 degree photos.
- For indoor shots, photos must be taken one meter apart from each other.
- For outdoor shots, photos must be taken three meters apart from each other.
- You don’t have to edit them, Google will do that for you.
- There are a variety of other guidelines that you will need to follow, seen here.
Once you’ve done all this, after Google has accepted the 50 images, you will receive an email. This email will let you know that you have been confirmed as a Google Trusted Photographer and you will also get the “local guide” badge. From there, you will have to fill out a form and decide whether or not you want to mark yourself as available to hire for projects like this. Once you have your badge you can easily access resources that aren’t available to the public.
Something that is important to note that not many people initially realize is that Google doesn’t pay for the photographs you take. But what you can do is sell the 360 degree photos you’ve taken to local establishments and businesses. If the occasional occurs where a business needs Google 360 degree photos taken, you will be sent an email that will include a paid job.
16 Photograph Requirements to Become a Google Trusted Photographer:
- The connected 360 photos must have a clear line-of-sight without any obstructions
- Shoot with one meter spacing in the indoors and three meter spacing outdoors
- Increase the chances of Google connecting to your content by extending your photos to get the view of a street or road
- Images must be at least 14 megapixels
- There needs to be a 2:1 image aspect ratio
- No stitching errors that are too obvious
- There can’t be gaps in the horizon of the photograph
- Attention to detail, including lighting
- Everything must be in focus
- You can not edit or add filters to the final photographs
Following the Rules
- You will need consent if there are any people in the photos or if you’re shooting in or around private property
- The geographic placement must be correct
- There can’t be any spaces that have been generated by a computer
- The photographs can’t contain any hateful or illegal content
- No attribution more than the specific area
- You will also need to follow Google’s specific branding requirements.
5 Reasons to Become a Google Trusted Photographer
Though you may not be getting paid initially, there are a plethora of amazing perks that come with becoming a Google Trusted Photographer. Let’s take a look at some of them.
- Digital Badge: The digital badge will distinguish your profile and work on the Street View app.
- Auto-connect: You can connect closely spaced 360 photos.
- Trusted brand: You will be able to publicize yourself as a trusted photographer.
- Paid Leads: When a local business requests for a shoot, you will get a paid lead.
- Exposure: You will be featured in Google’s for-hire index.
Having the badge along with the other benefits is a great way to gain more clients as a photographer. If you’re a business, you’ll be able to easily find experienced and trusted photographers to get the job done – hassle free. Once you are hired for paid leads, Google stays out of the picture.
If any legal disputes were to take place, they will not get involved. It will stay between you and the establishment you’re shooting for. It’s also important to mention that Google doesn’t own your photos once they are published. Ownership will be left of to the contract between you and the business you’re working for. You may want to include who gets the final ownership of the photos in the contract.
What’s the Bottom Line?
Though it may seem like a lot of work, becoming a Google trusted photographer is a lot easier than one might think. Start by downloading the necessary app and start taking photos. There are a handful of rules to keep in mind as you’ve read about. Just be keen to the spacing of your photographs, have the proper consent to take the pictures, and be aware of the quality of the photograph. A blurry or over-exposed photo isn’t going to help anyone when the see it.
Ask yourself if you were to see the photos you’ve taken on Google, would it help you in some way. Could it help you see what the inside of the store looks like? Maybe you’ll be able to see what the area around a specific street looks like.
Some people even use the Google 360 photos to get an idea of what their new neighborhood is going to look like before they move. Whatever the case may be, as long as you take high quality photos, you can easily become a Google trusted photographer and start getting paid leads!